I have a soft spot for beautiful branding. It might be the fake graphic designer in me, but put something in pretty packaging with cool typography and I start to drool a little.
Then I buy whatever it is because I want the pretty things in my apartment. This is actually a problem because I end up with dumb things sometimes (I may have bought trendy vitamins. eep.). Speaking of beautiful branding, this leads me to the brand Glossier. Glossier was founded by Emily Weiss, the founder of Into the Gloss, a blog turned major website focusing on beauty. After getting 1.5 million views each month, they decided to pivot into a product brand, creating skincare and makeup products designed for every girl. Glossier creates with their users in mind. They have a slack channel consisting of 1,000 of their biggest fans who consistently give feedback. Their marketing has largely been pushed by user-generated content, which is so fun. The temptation to buy something has been killing me, butI didn’t want to fall for the hype (I always fall for the hype). Now that I’ve delved in, I’m not sure if I’ll be able to crawl out of my glossier obsession. Lets talk about what I got!
The first thing I wanted was the Boy Brow in Blonde ($16). This is a wax-like formula designed similar to pomade to make your brows fluffed, filled, and shaped. To be honest I was skeptical about this product (as I am an anastasia brow girl). I couldn’t imagine how it would fill in my brows better than a powder would, but I was pleasantly surprised! As you can see in the photos below my brows were perfectly defined. Color me surprised and happy.
The next goody I got the Mega Greens Galaxy Pack ($22). This is a face mask that they say is like a juice cleanse for your face. I love face masks and had a hard time determining which to get, but so far I’m enjoying this one. It has a normal face mask consistency (wet & thick), but also had some little granules in there. It was very gentle and when I took it off my face was glowing. So far so good.
Last but not least, I got their new Puff Cloud Paint ($18)! I fell for the hype on this one too because lately I’ve been avoiding blush. I bought it anyways. I’m glad I did though- I went for the Puff shade which is a spring-y pink and it’s really very pretty on my skin. Dewy and a nice little flush! It’s more liquid-y than I’m used to, so I’m going to have to get used to blending it on my skin. I did a pretty good job though for a first time, so it’ll only get better!
So, Glossier, you got me. I’m a fan. I am definitely going to be buying more things in the future. So intrigued by their skincare line, you have no idea. But I’m going to try and pace myself. Wish me luck.
Have you tried any more products by Glossier? Let me know in the comments!
If you want to try Glossier for the first time too – click here to shop with me and get 20% off! 🙂